Privacy Policy

Your Privacy Matters

At ByteFLASH, we are committed to safeguarding your personal information and being transparent about the data we collect.

This Privacy Policy explains how ByteFLASH ("we", "us", or "our") collects, processes, and protects your personal data when you visit our website, use our services, purchase our products, or otherwise engage with our business. This policy was last updated on April 27, 2025.

Information We Collect

We collect various types of information to provide our services and improve your experience:

• Personal Information: Name, contact details, billing address, and payment information when you register or make a purchase.
• Vehicle Information: Make, model, year, and ECU details necessary for providing our tuning services.
• Technical Data: IP address, browser type, and device information when you visit our website.
• Usage Data: How you interact with our website, products, and services.

How We Use Your Information

We use your information for the following purposes:

• To provide ECU tuning files and related services
• To process payments and fulfil orders
• To communicate with you about our products and services
• To improve our website and user experience
• To provide technical support and respond to enquiries
• To comply with legal obligations

Legal Basis for Processing

We process your information on the following legal grounds:

• Contract Performance: Processing necessary to deliver our services and products.
• Legitimate Interests: For our business purposes, provided they do not infringe on your rights.
• Legal Compliance: To comply with applicable laws and regulations.
• Consent: Where you have explicitly agreed to specific data processing activities.

Data Sharing and Transfers

We may share your information with:

• Payment processors to handle transactions
• Service providers who help us operate our business
• Affiliated installers when necessary to provide our services
• Legal authorities when required by law

We implement appropriate safeguards when transferring data outside the UK and EEA to ensure your data maintains similar protection.

Data Security

We employ industry-standard security measures to protect your personal information from unauthorised access, disclosure, alteration, and destruction. These measures include encryption, firewalls, and secure server infrastructure.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Vehicle-specific data necessary for tuning services may be kept longer for technical support and warranty purposes.

Your Rights

Under applicable data protection laws, you have several rights regarding your personal information:

• Access: Request access to your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your personal data
• Restriction: Request limitation of processing your data
• Portability: Request transfer of your data
• Objection: Object to processing of your data

To exercise these rights, please contact us using the details provided below.

Children's Privacy

Our services are not intended for individuals under 16 years of age, and we do not knowingly collect personal information from children. If we learn we have collected personal information from a child, we will delete that information promptly.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a revised effective date. We encourage you to review this policy regularly.